Pure Energy

India’s most affordable and fastest growing EV charging network

The Challenge

Pure Energy, a forward-thinking EV charging station company, approached us with a challenge: to create a digital presence that reflects their commitment to innovation and sustainability. They needed a brand identity, UX, and UI design that would showcase their products and educate and engage their audience.

Product Overview

Pure Energy offers a range of cutting-edge EV charging stations designed for homes, businesses, and public spaces. Their products are known for their reliability, efficiency, and user-friendly interface. Pure Energy aims to revolutionise the EV charging experience with a focus on sustainability.

Stages

User Persona

We began by defining the target audience for Pure Energy's website. This included EV owners looking for reliable charging solutions, businesses interested in installing charging stations, and environmentally conscious consumers.

Wireframes

We created wireframes to outline the structure and layout of the website, ensuring a seamless user experience. The wireframes focused on highlighting Pure Energy's products and educating users about the benefits of EV charging.

UI Design

Using the wireframes as a guide, we developed a visually appealing UI design that reflected Pure Energy's brand identity. The design incorporated clean lines, vibrant colors, and 3D elements to create a modern and dynamic look.

Development

The final stage involved bringing the design to life through development. We used the latest web technologies to ensure the website was responsive, fast-loading, and accessible across all devices. The use of 3D elements added a unique and engaging dimension to the design, setting Pure Energy apart from its competitors in the EV charging industry.

Branding

We began by exploring concepts to visually represent Pure Energy's brand values. Integrating an electric bolt with the letter 'P' symbolizes their commitment to electric vehicles. The negative space in 'Energy' forms an electric bolt, enhancing the logo's impact. Clean lines and a bold color palette make it iconic and memorable, setting Pure Energy apart in the EV charging industry.

Typography & Colours

We chose Futura for its modern, geometric style, reflecting Pure Energy's innovation. The clean lines and sleek curves embody progress and efficiency, echoing the company's commitment to cutting-edge technology. The brand's black and green palette symbolizes power, energy, and sustainability. The deep black conveys sophistication, while the vibrant green adds a dynamic, electrifying touch, reinforcing Pure Energy's leadership in EV charging.

THERE’S SO

’

MUCH TO

CONQUER

THERE'S SO MUCH

TO CONQUER

Are you a brand, enterprise or a start-up looking to up your game with unlimited power? Or are you just looking for a creative partner? Then let’s catch up!

+91 8885553085

hello@designare.in